1/17/2024 0 Comments Element skateboards costa mesa![]() ![]() New Deal was a big part of that limited color palette.” I wouldn’t have potentially used the spot colors I use in my work, red, black, and white, if I hadn’t been inspired by both New Deal and then things like Russian constructivism and Barbara Kruger’s work. “It’s a tribute to that moment in skateboarding and how much it meant for me. Where there was overlap between what Andy had done for New Deal and what I do with my own work. I do a lot of illustrations using a spray can because a spray can is a tool that is essential to my art. It’s pretty amazing.”ĭescribing the original painting he made for the exhibition, iWARNING ADDICTIVE!, Shepard explains, “I was trying to find the perfect hybrid of my sensibility with my Obey Icon face, with New Deal. To take the evolution of the culture that really New Deal was pushing from 30 years ago and look at where a lot of these artists are now, as well as younger artists who maybe the ripple effect is two generations deep, but they still were feeling the effects of what New Deal did. Now being an artist within skateboarding is cool, you’re out front about that. The great thing about New Deal was that when it launched, it was saying, ‘Hey, the art side is really, really crucial.’ That was something that had always been important within skateboarding, but somehow was sort of relegated to behind the curtain in a sense. Shepard described the exhibition as a celebration of the influence of New Deal brand and art within skateboarding, “The New Deal 30th anniversary art show was a great concept because there’s so many artists who were impacted by New Deal, who now have successful art careers. Co-curated with New Deal founder Andy Howell and hailed by industry insiders as the “Cultural event of the year,” the NEW DEAL 1990 Exhibition at Shepard’s Subliminal Projects Gallery in Los Angeles brought together skateboarding legends Steve Caballero, Chad Muska, Ed Templeton, and Eli Morgan Gesner, as well as art icons including DALEK, Greg Mike, Jeremy Fish, and dynamic duo Kai & Sunny, among many others, in order to create a 2 month extended exhibition (and an opening reception to remember!). In celebration of the anniversary of the launch of New Deal Skateboards 30 years ago, Fairey helped relaunch the brand with a groundbreaking exhibition of original New Deal art and ephemera in 2019, including additional all-new reimagined artwork from over 40 artists, inspired by the brand. But many current day fans of the artist’s work don’t realize that as a teenager Fairey ripped on a skateboard and found early inspiration in the art and subversive voice of New Deal Skateboards, which actually helped inform his signature color palette, found today in his paintings, prints, and on murals in cities around the world. OG street artist Shepard Fairey has helped shape our modern day visual culture with iconic imagery originating in an early 90’s experiment in phenomenology featuring the infamous professional wrestler Andre the Giant. New Deal Skateboard Products proudly announces NEW DEAL x SHEPARD FAIREY Special Super Limited Release Exclusive Authentic Capsule Pop-Up Collection Artist Edition, a collaboration with iconic street and museum artist Shepard Fairey, dropping at 3:43pm pst on. ![]() NEW DEAL x SHEPARD FAIREY SPECIAL SUPER LIMITED RELEASE EXCLUSIVE AUTHENTIC CAPSULE POP-UP COLLECTION ARTIST EDITION
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |